Tubi Screen Time Email Campaign

Creative Direction | Design

Goal
CRM Stakeholders wanted to eliminate how many emails we send to our current user by consolidating all email sends into one monthly send base off their interaction with the app. Each email would be unique to each own experience.

What I did
Created the strategy on the overall concept and design for the email campaign. This involved creating a module template system that the CRM team could use to plug and play.

I created the overall concept and creative direction on the look and feel of the email campaign as well as the naming of the email series.

Results
After Launch a 45% increase in user click-through rates after new design refresh.

Client
Tubi

Credits
Mark Beltran: Creative Direction + Design + Copy
Johanna Granlund: Motion
Ryan Granlund: Illustration.

Want to see a fun and cool email campaign?

Two hands holding a round black object with a shiny surface against a yellow background.
A person's hand holding a smartphone displaying a colorful magazine or app screen with the title 'SCREEN TIME' and sections about trending shows and monthly guides.
A cartoon clock with arms and legs sitting on a sofa, holding a soda and a bucket of popcorn, with a purple background.
A cartoon alarm clock with a yellow face and limbs, standing on a remote control, with a coin spinning next to it, set against a purple background.
Three magazines titled 'Tubi Screen Time' with a bright yellow cover and a cartoon clock character wearing sunglasses, holding a remote control, and a flag, set against a purple background.
A collage of various digital streaming platform screens with purple backgrounds, showing movie and TV show thumbnails, titles, and options to watch or add to a list, promoting screen time and entertainment content.
A digital newsletter promoting Tubi streaming service with bright yellow, purple, and black colors. The left side features a yellow section with a clock hand graphic and text about March TV recommendations. The right side shows various movie posters including 'Sorry to Bother You,' 'Batman,' and 'Lady Bird,' along with prompts to keep watching, download links for the Tubi app, and social media icons.