Rivian GTM Launch Branding

Identity System | Design

Goal
Rivian was beginning to launch into the market. As the senior brand designer, I was in charge of working closely with industrial designers, packaging designers, apparel, 3rd party vendors to establish and build a cohesive brand design.

Deliverables
Visual Identity
Print
Digital
Branding

Client
Rivian

Role
Senior Brand Designer

A white electric SUV with black accents, equipped with a rooftop camping tent and a ladder leaning against the side.
A white SUV with an orange rooftop tent and an aluminum ladder leading up to the tent.
A white car with a black rooftop luggage carrier that has logos of DUNLOX and RIVIAN.
Close-up of a Rivian electric vehicle interior with a woodgrain finish, Rivian logo, and a 'Launch Edition' badge.
Close-up of the interior of a modern vehicle, showing a door panel with a built-in Meridian speaker and a storage compartment labeled RIVIAN near the door sill.
A black and white Rivian electric SUV with a roof rack mounted on top.
Close-up of a Rivian vehicle dashboard with switches and controls.
Rivian vehicle with roof rack crossbars and mounting points for carrying cargo.
Nine touch-up paint markers in various colors lined up on a white surface.
A Touch Up Paint marker in Launch Green color with its packaging box behind it.
A navy blue hoodie with a front pocket and a small logo on the chest that says 'RIVIAN'.
Green metal water bottle with a handle on top and the brand name "RIVIAN" printed vertically in white.