Luke Combs Custom Yeti

Art Direction | Illustration

Client
Luke Combs

Credits
Mark Beltran: Art Director + Illustrator
Mike Nguyen: Creative Director

Goal
To design and produce a custom gift for Luke Combs from Kurieo Agency, to be presented to him before his performance at Chase Center in San Francisco. The gift aims to resonate with Luke Combs personally and professionally, reflecting the essence of his music and the significance of his performance at Chase Center, thereby enhancing the artist's experience and fostering a memorable connection between Luke Combs, Chase Center, and Kurieo Agency.

Graphic promoting the NC Luke Combs event, with fishing and music motifs, including fish, lures, hooks, a bone, a badge with a heart and guitar pick, and various logos and slogans.
A green YETI cooler decorated with fishing-themed stickers, including fish and a dog bone labeled 'Jojo', placed in a marshland scene with tall grasses and a pond.
A green survival cooler with a black strap and a circular sticker that says 'Better Together' with two fish icons, set against a marshland background with tall grasses, water, and scattered trees.
A green portable trash bin with a logo that reads 'What you see is what you get' featuring a bridge and a sun, placed in front of a marsh landscape with water, grass, and trees.