Skate Chop Collective.
Skate Chop Collective is a skateboarding boutique. A fun and unique store front that separates from the rest.
Create a unique store environment and experience for customers through branding, packaging, and visual design. Skate Chop is a play on words on the theme of a butcher setting.
First, the Identity of the company had to be iconic and representable. The logo incorporates two knives with the negative space of the "S". Designing the branding and packaging concepts that ties the butcher shop theme into skateboard company.